“We’ll get behind him for the long term and be committed to him. We’re plugging him into all of our biggest looks that we can give an artist,” he says. That allows us to focus on more than just one focus track or single. “Breland is going to see a six-to-12 month campaign from us.
Chris Graham, Amazon’s global co-head of artist relations, says their campaign stands out because of the time it devotes to a featured artist.
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New artist programs are a key component of the streaming services - every DSP has their own spin on how to highlight emerging talent. And Breland is definitely known as somebody across our service who makes hits that our customers really enjoy.”
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So as a curator, I’m always looking for the hits. “His breakout moment came in August 2021, with his streams increasing 2.5 times globally compared to the previous month. Breland was a top performing artist in 2020 with ‘My Truck’ and then had one of the most popular tracks on Country Heat in 2021 with ‘Throw It Back,’” Cohen says. “It’s a very simple thing to say, but it always starts with the music. “Over the next few months, Amazon is going to help support what it is that I’m doing and help bring me from a new artist that people are just starting to learn about to hopefully a household name.”Īs principal music curator at Amazon Music, Emily Cohen recalls watching Breland’s “My Truck” explode on the platform in 2020, a slice of success that allowed the singer to make his way up the ladder of Amazon Music playlists: from Fresh Country to the Country Heat playlist, onto the Country Heat station, and now as Breakthrough Artist. It’s the main thing that I have,” he says. “I only just recently started having some success at traditional radio with ‘Beers on Me’ with Dierks and Hardy, but my music has always streamed really well.
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